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Table of Contents

About the author vii Foreword ix Acknowledgements xiii Introduction xv 1 Personal value Identifying your how, why, do and who 1 2 Tangible value The value language of business 53 3 Emotional value Make me feel it 81 4 Service value Enrich other people's lives 111 5 Relationship value The substance of life 149 6 Tying it all together Personal and professional perspectives 195 Epilogue: Aristotle to Audrey 207 A definition of value 209 The Add Value nursery rhyme 211 References 213 Index 217

About the Author

Mark Carter is one of the world's leading experts on human behaviour. He is a sought-after keynote speaker and professional trainer, and he has held senior strategic leadership positions across the Asia Pacific and Europe regions.

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