About the author vii
Foreword ix
Acknowledgements xiii
Introduction xv
1 Personal value
Identifying your how, why, do and who 1
2 Tangible value
The value language of business 53
3 Emotional value
Make me feel it 81
4 Service value
Enrich other people’s lives 111
5 Relationship value
The substance of life 149
6 Tying it all together
Personal and professional perspectives 195
Epilogue: Aristotle to Audrey 207
A definition of value 209
The Add Value nursery rhyme 211
References 213
Index 217
Mark Carter is one of the world's leading experts on human behaviour. He is a sought-after keynote speaker and professional trainer, and he has held senior strategic leadership positions across the Asia Pacific and Europe regions.
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