Table of Contents

• Section - ONE: Intellectual Property - The law and content rights;
• • Chapter - 1: Copyright;
  • Chapter - 2: Trade Marks;
  • Chapter - 3: Design Rights;
  • Chapter - 4: Passing Off;
• Section - TWO: The Regulatory System - Key legal and self-regulatory frameworks;
• • Chapter - 5: The Self-regulatory system;
  • Chapter - 6: Industry's Voluntary Codes;
  • Chapter - 7: Consumer Protection Law;
  • Chapter - 8: Privacy and Data Protection;
• Section - THREE: Do I Comply? Key Challenges and Themes in Advertising;
• • Chapter - 9: Celebrities;
  • Chapter - 10: Children;
  • Chapter - 11: Comparative Advertising;
  • Chapter - 12: Defamation;
  • Chapter - 13: The Internet and Beyond;
  • Chapter - 14: Lotteries, Competitions and Prize Promotions;
  • Chapter - 15: Price Claims and Indications;
  • Chapter - 16: Sponsorship and Major Events;
  • Chapter - 17: Other Questions;
• Section - FOUR: Industry Issues - Key Challenges for Certain Business Sectors;
• • Chapter - 18: Alcohol;
  • Chapter - 19: Financial Services;
  • Chapter - 20: Food;
  • Chapter - 21: Gambling;
  • Chapter - 22: Health and Nutrition Claims;
  • Chapter - 23: Political Ads, Causes and Ideas and Charities;
  • Chapter - 24: Tobacco and Alternative Products;
  • Chapter - 25: Other Questions;
• Section - FIVE: Business Affairs;
• • Chapter - 26: Client Agency Contracts;
  • Chapter - 27: Pitch Protection;
  • Chapter - 28: Production;
  • Chapter - 29: Insurance;

About the Author

Richard Lindsay is the Legal Director for the IPA. Prior to this he worked as the Group Legal Director for the Telegraph Media Group and has also worked as an in-house lawyer for several other companies, including Granada Enterprises.