PHILIP VAN MUNCHING is also the author of "Beer Blast." He writes the "Devil's Adman" column for "Brandweek," and has written many other publications. He lives in Manhattan.BERNIE KATZ, PH.D. is in private practice on Long Island, New York. He was previously the co-host of a live daily television show, "State of Mind," on the America's Talking cable network. He lives in Plainview, New York.