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The 7 Laws of Direct Marketing
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About the Author

Till Boadella is an entrepreneur, digital marketer and direct-response advertising expert with many years of practical experience in a variety of industries, such as the fitness industry, the music industry, personal development and permaculture. His special areas of expertise include customer value optimization, conversion rate optimization, sales funnels, social media advertising, retargeting, lead generation, native advertising, list management, product launch management, content marketing, traffic and email marketing. He's best known for the development of innovative digital marketing strategies and implementation of state-of-the-art direct marketing. His profound understanding of marketing psychology, marketing trends, consumer behavior and predictability make him a respected thought leader in the industry and a go-to person in the field of direct marketing and direct-response advertising.

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