About the Author

"Wow...I really like the book and showing the parallels with comedy. I love your template at the end...nice work!!!" - Dan Swanson, Design Engineer Consultant "Just to let you know I read the ebook in a straight sitting yesterday and did find it very entertaining... Also very useful. Definitely got me thinking about what part of my own story might best work for my business. And the formulas are simple and the examples and stories are great illustrations of how the formulas work." - Lynn Hord, Journalist "So I just finished your little book and I kept thinking, 'Damn it, I wish I had thought of this!' And thanks, by the way. I've been struggling with finding the Big Idea for a project. And reading your book just jostled a few things around in my brain." - Paul Martinez, Direct Response Copywriter Author Bio: Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Kevin's unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.