Lucy McRobert is the campaigns manager for The Wildlife Trusts. She engages hundreds of thousands of people with wildlife and helps them to fall in love with it, too. She helped to set up national campaign, 30 Days Wild, which runs every year.
'Taking part in the 30 Days Wild campaign improves health,
happiness, nature connection and conservation behaviours ... and
the benefits last well after the month has ended.'
Dr Miles Richardson, University of Derby
'As the rise of herbicides and insecticides destroys aspects of
nature, embracing these acts could be more necessary than ever'