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About the Author

Mauro F. Guillen is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program. He trained as a sociologist at Yale and previously worked as a business economist in his native Spain. His online classes on Coursera have attracted over 100,000 participants from around the world.


We do not know what the world will look like in 2030. But we do know the underlying trends that will shape it, argues Guillen of the Wharton School. This thought-provoking book illuminates the most important: demographic shifts, notably the African baby boom; the changing nature of ageing and retirement; the emergence of a new global middle class; the rise of women as entrepreneurs and leaders; the challenges to cities; "more cell phones than toilets"; the sharing economy; and the future of money. It is fun. Enjoy -- Martin Wolf * Financial Times Best Books of 2020 *

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