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The 12 Week Year


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Table of Contents

Chapter 1 The Challenge 1 PART I THINGS YOU THINK YOU KNOW 7 Chapter 2 Redefining the Year 9 Chapter 3 The Emotional Connection 19 Chapter 4 Throw Out the Annual Plan 25 Chapter 5 One Week at a Time 29 Chapter 6 Confronting the Truth 33 Chapter 7 Intentionality 39 Chapter 8 Accountability as Ownership 45 Chapter 9 Interest versus Commitment 49 Chapter 10 Greatness in the Moment 55 Chapter 11 Intentional Imbalance 61 PART II PUTTING IT ALL TOGETHER 65 Chapter 12 The Execution System 67 Chapter 13 Establish Your Vision 77 Chapter 14 Develop Your 12 Week Plan 89 Chapter 15 Installing Process Control 105 Chapter 16 Keeping Score 117 Chapter 17 Take Back Control of Your Day 127 Chapter 18 Taking Ownership 143 Chapter 19 12 Week Commitments 153 Chapter 20 Your First 12 Weeks 169 Chapter 21 Final Thoughts and the 13th Week 187 References 189

About the Author

BRIAN P. MORAN is founder and CEO of The ExecutionCompany, an organization committed to improving the performance andenhancing the quality of life for leaders and entrepreneurs. He hasserved in management and executive positions with UPS, PepsiCo, andNorthern Automotive and consults with dozens of world-classcompanies each year. As an entrepreneur, he has led successfulbusinesses and been instrumental in the growth and success of manyothers. In addition to his books, Brian has been published in manyof the leading business journals and magazines. He is asought-after speaker, educating and inspiring thousands each year.Brian lives in Michigan with his wife Judy and their twodaughters. MICHAEL LENNINGTON is Vice President of The ExecutionCompany. He is a consultant, coach, and leadership trainer, and anexpert in implementing lasting change in organizations. He workswith clients in the U.S., Europe, Asia, and the Middle East to helpthem implement corporate initiatives that drive sales, service, andprofitability. Michael holds a BS from Michigan State University,and an MBA from Ross School of Business at the University ofMichigan. He lives with his wife Kristin and their children innorthern Michigan.

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