Bikram Grewal gave up his full-time publishing career to devote his time to the conservation of Indian wildlife, especially working on rare birds. He is the author of over ten books on birds of the subcontinent and also acts as a consultant on eco-tourism. He helped conceive the `birdsofindia' website, now the biggest birding site in India and ranked amongst the top ten birding sites in the world. He is a trustee of the Wildlife Preservation Society of India (WPSI). He was awarded the Lifetime Award for spreading awareness about birds and conservation in India.