Robert Gerrish spent his early career with a small marketing and design agency in London. In 2000 he established Flying Solo, a resource to support others going it alone. Today the community enjoys a membership of over 100,000 independent businesses. The National Library of Australia declared Flying Solo 'a site of national significance', preserving it in their Pandora web archive since 2009. Robert co-authored his first book, the bestseller Flying Solo: How to go it alone in business in 2005.