thinkbaby and thinksport was created to address the concern of chemicals leaching from consumer products. As little ones systems are still in a state of development they have very little defence against foreign chemicals. While many companies have emerged to offer BPA free baby bottles, many bottles not only still contain BPA despite saying BPA free (see Health Canada study), but many companies have also landed on untested materials just because the material claims to be free of BPA. thinkbaby utilises the precautionary principle in the creation of all of our products. We donÃ¢ÂÂt jump to "new" materials without doing the requisite testing to ensure that we havenÃ¢ÂÂt landed on another "BPA-like" material. When we target a product segment that concerns us, we ask the question, "How can we make the product line Safe. Functional. Sustainable." thinkbaby and thinksportÃ¢ÂÂs focus has led us to be the first company to span safe consumer products ranging from baby to adults. While most bottles on the market contain venting systems. Our system is built right into the nipple. So there are no extra pieces to clean or potentially lose. We then made the nipple No Spill through our cross cut design. This eliminated a large amount of mess that occurs during feeding. It also mimics the way children feed during breastfeeding, as it requires them to apply pressure and nurse to receive fluid.