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Change to Strange
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Must-Win Battles
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The Power of Impossible Thinking
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Marketing in the Public Sector
Marketing in the Public Sector

By Nancy R. Lee , Philip Kotler

Paperback / softback (USA), December 2009
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Marketing Metrics
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The Fortune at the Bottom of the Pyramid
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Key Marketing Metrics
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Finding Fertile Ground
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Fast Strategy
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It Starts with One
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Smart Pricing
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The Momentum Effect
The Momentum Effect

By Jean-Claude Larreche

Paperback / softback (USA), December 2009
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Marketing That Works
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Crossing the Energy Divide
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The Second Cycle
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Managing Customers as Investments
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The Global Brain
The Global Brain

By Satish Nambisan , Mohanbir Sawhney

Paperback / softback (USA), February 2010
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Profit or Growth?
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