James Collins, elite sports nutritionist to some of the highest performing people on this planet, presents a unique and transformative new model for using food as fuel - this is a genre-busting and game-changing personal development, fitness, health and diet book in one!
James Collins is a leading Sport & Exercise Nutritionist. Currently
working as a consultant within European Football, he was Head of
Nutrition at Arsenal Football Club from 2010 until 2017. During
this period, he was also recruited as Consultant Nutritionist for
the England Football Team at the 2014 FIFA World Cup in Brazil and
advised the 2018 World Cup winning French men's football team.
In elite sport, James has advised Team GB Olympic teams and
athletes during the Beijing 2008, London 2012 and Rio 2016 Olympic
Games.
Recently elected as President of The Royal Society of Medicine's
'Food and Health' forum, James is a member of the international
group PINES, and is a registered Sport & Exercise Nutritionist
(SENr).
Following his undergraduate study in the USA and UK, James
completed his Masters Degree in Sport and Exercise Nutrition at
Loughborough University. He then added The International Olympic
Committee (IOC) Diploma in Sport and Exercise Nutrition, awarded by
the Medical Commission, in Lausanne, Switzerland.
At his Harley Street practice, The Centre for Health and Human
Performance (CHHP), James works with clients ranging from CEOs to
athletes and celebrities from performance industries.
James also regularly collaborates with the media. He is columnist
for The Telegraph and a regular consultant to the BBC, recently
working on the 2018 Sport Relief television show, while he is a
regular contributor to BBCGoodFood online.
Who wouldn’t want to jump out of bed early in the morning with
vigour or get to the end of the day without feeling like the
walking dead? This is where James can help.
*METRO*
This isn’t a diet book, it’s a guide to new ways of thinking and
the science is easy to digest.
*Daily Express*
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