World renowned graphic designer and one of Esquire's 75 Most Influential People of the 21st Century," John Maeda gives the ten laws of simplicity for business, technology, and design, that teach us how to need less but get more.
simplicity = sanity i
Law 1 reduce 1
Law 2 organize 11
Law 3 time 23
Law 4 learn 33
Law 5 differences 45
Law 6 context 53
Law 7 emotion 63
Law 8 trust 73
Law 9 failure 83
Law 10 the one 89
Key 1 away 90
Key 2 open 92
Key 3 power 95
life 99
John Maeda is an award-winning graphic designer and educator who has become a passionate spokesperson for the current move toward simplicity in the high-technology business world. He believes designers should be leading the movement toward simplicity. Named as one of the "75 Most Influential People of the 21st Century" by Esquire, Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and MBA-community translator to bring people and ideas together at scale. (updated using his linkedin copy)
"If brevity is the soul of wit, simplicity is the soul of design.
John Maeda uses the concept of simplicity to get at the nature of
human thought and perception while drawing out tangible
applications for business, technology, and life in general. The
Laws of Simplicity is thoroughly optimistic, entertaining, and
erudite, just as you would expect from Maeda. It is also the most
compelling one hundred pages of design writing I have read this
year." – Rob Forbes, Founder, Design Within Reach
"Our lives and our businesses are faster and broader than ever. As
such, they are also more complex and difficult to manage, for both
customers and managers. Therefore, achieving simplicity in both our
products and our organizations will be crucial for securing market
share. No one has seen this more clearly than John Maeda, the
Master of Simplicity. The Laws of Simplicity is a clear and
incisive guide for making simplicity the paramount feature of our
products; it's also a road map for constructing a more meaningful
world." – Andrea Ragnetti, Board of Management, Royal Philips
Electronics
"I planned to skim/sample John Maeda's book, then decide to endorse
it — or not. I quickly found myself mesmerized — and thence the
only issue was deciding what were the strongest words I could
muster in support of The Laws of Simplicity. The book is important;
and Maeda has made an absurdly complex subject — simplicity —
approachable and usable. Bravo! I hope the people who design the
products I'll acquire in the next ten years take this book to
heart." – Tom Peters
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