Crayola Color Wonder Light-Up Brush provides mess free coloring. This new activity set allows for hours of exciting fun when you paint with the magical paint brush. The brush lights up to match the color paint you are using.From its earliest beginnings, Crayola has been a color company. Crayola came into being when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. More than 120 years later, color - along with creativity, learning and most of all, fun - is the hallmark of Crayola's company. Crayola has called Easton, Pennsylvania its home since the early 1900s. Today, the Crayola's world headquarters and major manufacturing facilities are located there. And downtown Easton is the home of The Crayola FACTORY, a one-of-a-kind celebration of creative fun for everyone. In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since Crayola has played the lead role in Hallmark's personal development strategies.