Table of Contents

A Word about This Book. A Note from M. Darren Root. Preface. Acknowledgments. Introduction. Chapter 1: The Story of Steve and Peggy. Chapter 2: This CPA's Personal Journey. Chapter 3: On the Subject of Money. Chapter 4: The Pursuit of Money. Chapter 5: On the Subject of Planning. Chapter 6: The Value of Taking Aim. Chapter 7: On the Subject of Management. Chapter 8: Management by Design. Chapter 9: On the Subject of People. Chapter 10: We the People. Chapter 11: On the Subject of Associate Accountants. Chapter 12: Building a Professional Team. Chapter 13: On the Subject of Estimating. Chapter 14: The Value of Pricing. Chapter 15: On the Subject of Clients. Chapter 16: Making It All about the Client. Chapter 17: On the Subject of Growth. Chapter 18: The Art of Growth. Chapter 19: On the Subject of Change. Chapter 20: The Next Generation Accounting Firm. Chapter 21: On the Subject of Time. Chapter 22: Managing Choices, Not Time. Chapter 23: On the Subject of Work. Chapter 24: Getting to the Real Work. Chapter 25: On the Subject of Taking Action. Chapter 26: Getting Things Done. Afterword.

About the Author

Michael E. Gerber is a small business guru; bestselling author (over 3 million copies combined sales worldwide); the founder and Chairman of Michael E. Gerber Companies-a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy; and the founder of E-Myth Worldwide. E-Myth Worldwide transforms the way small business owners grow their companies and has evolved into an empire over its history of nearly three decades. Michael Gerber's passion and genius for understanding entrepreneurs and the workings of small businesses are the crux of his tremendous worldwide appeal and success. For more information, visit www.MichaelEGerber.com. M. Darren Root, CPA, CITP, is CEO of Root & Associates, a nationally recognized speaker, and Executive Editor of the accounting profession's leading technical trade publication, The CPA Technology Advisor. Darren has also built a world-class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms. Darren's passion to change the way firms work, combined with twenty-five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid-sized accounting firms across the country.