Easy to understand, comprehensive, and candid, "Your Successful Real Estate Career" has long been a trusted resource for aspiring real estate professionals. The fifth edition offers all-new research and up-to-the-minute information and guidance on the constantly shifting marketplace, taking readers through the many opportunities and challenges they're likely to face. From getting a real estate license, to making long-term career decisions, the book is still the most valuable guide on the market to this rewarding and profitable profession.
About the Author
A top-producing real estate professional in his own right, Kenneth Edwards is a licensed real estate broker and a graduate of the Realtors Institute, as well as a member of the Real Estate Educators Association and the National Association of Real Estate Editors. He is also the Book Review Editor and a Feature Writer for the Real Estate Professional magazine.
Table of Contents
<html> "Preface Acknowledgments 1. Is Real Estate for You? It's a Great Life ... If It's the Life For Which You're Suited 2. Getting Your License Fun or Folly: Your Choice 3. Choosing a Company For Better or Worse, for Richer or Poorer ... 4. Getting Started on the Job Getting Organized and Beating the Drums 5. In the Beginning There Was ... Agency The Real Estate Profession's Identity Crises 6. Real Estate and the Technology Revolution 7. Listing Residential Property Finding the Sellers and Moving the Merchandise 8.. Selling Residential Property Finding the Buyers, Listening to Them, and Satisfying Their Needs 9. Listing and Selling Specialized Properties Custom-Built Homes, Investment Properties, Rural Properties, and More 10. Avoiding Problems Things to Watch Out For From Day One 11. Dealing With Difficult people and Difficult Situations Challenges - Not Problems (Right) 12. Client Follow-Up and Referrals Your Insurance Policy Against Lonely Days, Sleepless Nights, and a Penniless Old Age 13. Surviving Strategies for Staying Solvent and Staying Sane 14. Where To From Here? Long-Term Options for Your Career 15. The Roads Less Traveled Other Real Estate Career Possibilities 16. Special Messages for Special People From Fast Trackers to Retirees 17. Change Happens The Real Estate Profession's Brave New World 18. A Final Encouraging Word How to Succeed in Real Estate by Really Trying Appendix A Survey Results Appendix B Real Estate Commissions Appendix C Real Estate Resources Appendix D Real Estate Pre Test Appendix E Stefan Swanepoel Real Estate Trends Report Appendix F Targeting Hispanics of Mexican Heritage to Expand Your Business"
Reviews
."..updated edition takes readers through the many opportunities and challenges ....so they know what to expect and how best to succeed." -- NAR Weekly Newsletter
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