The Capitalist Code
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  • EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be to retailers. Email will start 3-weeks prior to pub date and end 1-2 weeks after.

  • NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be to retailers. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers

  • NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.

  • TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.

  • NATIONAL SIRIUS RADIO CAMPAIGN - Rush Limbaugh, Coast to Coast, Glenn Beck, Sean Hannity, Michael Savage

  • NATIONAL MEDIA CAMPAIGN - Mornings with Maria, Fox & Friends, Morning Joe, CNN's Michael Smerconish, Fox Business, Varney & Co.

  • NATIONAL PRINT MEDIA - Washington Times, New York Post, Denver Post, USA Today, Wall Street Journal, New York Times
  • About the Author

    Ben Stein (Los Angeles, CA) is a respected economist who is known to many as a movie and television personality, but has worked more in personal and corporate finance than anywhere else. He has written about finance for Barron's, The Wall Street Journal, The New York Times, and Fortune; was one of the chief busters of the junk-bond frauds of the 1980s; has been a longtime critic of corporate executives' self-dealing; and has cowritten eight finance books.

    Stein travels the country speaking about finance in both serious and humorous ways, and is a regular contributor to CBS's Sunday Morning, CNN, and Fox News. He was the 2009 winner of the Malcolm Forbes Award for Excellence in Financial Journalism.

    Reviews

    In The Capitalist Code, the latest in a series of books aimed at younger readers with whom he has established a unique rapport, his intention is to talk about basic investing in a down-to-earth and commonsensical way, the prose always direct and straightforward, never abstract or complex. —THE WASHINGTON TIMES

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