The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Winning explores the changes of recent times and the new economic realities, and more than that, it identifies the central, immutable principals of doing business right and doing it well. "Winning is a book for the people in business who sweat, get their nails dirty, hire, fire, make hard decisions, and pay the price when those decisions are wrong," said Welch. "I see this book as a handbook for people in the trenches, turning their companies and the economy around, not just today, but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I've learned an enormous amount about what works and what doesn't work throughout my career and I'm very excited about sharing it in Winning." Welch will teach people how to win in business by distilling his experience in three critical areas: working within an organization, dealing with competitors, and handling matters of life and career. Critical to Welch's writing such an accessible, useful guide is his unique collaboration with his fiancee, Suzy Wetlaufer, who will co-author Winning. Wetlaufer, the former editor of the Harvard Business Review, brings expertise in management, writing talent and a woman's sensibility to articulating the components of Welch's success.

About the Author

Jack Welch was chairman and CEO of the General Electric Company from 1981 to 2001. After retiring from GE, Mr. Welch published his autobiography, Jack - Straight from the Gut, a #1 New York Times and international best-seller. Suzy Welch is the former editor-in-chief of the Harvard Business Review, where she worked from 1995 to 2002. She is the author of numerous articles about leadership, managing change, and corporate culture, and the editor of several books on related topics.

Prizes

The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. / Written by an icon in American business circles. / Co-written by the former editor-in-chief of the Harvard Business Review. / Follows the phenomenal success of Welch's first book, Jack: Straight from the Gut. / A modified, fresher look to business, which covers a much wider area than other business books, including a section on how to succeed in both your business and your personal life. / HarperCollins have sold 30,000 copies of the HB in 2005.

Reviews

Welch (Jack: Straight from the Gut) follows up his successful and frank autobiography with his equally straight-shooting insights on winning that focuses more on business and management. The now legendary retired CEO of General Electric presents management wisdom he learned in his 40 years with GE that culminated with growing the company from a market capitalization of $4 billion to nearly half a trillion dollars. Since his retirement in 2001, Welch has been on a whirlwind tour of speaking engagements tied to his first book and Q&A sessions with managers from all levels, and this work summarizes his beliefs that were covered in these appearances. Written with his wife, a former editor of the Harvard Business Review, the book is organized into four parts, including management principles and concepts; managing people, processes, and culture; and managing the art and quality of a professional life. Welch's personality and ideas are soundly evident, although his distinctly New England accent and raspy narration may send some listeners to the hard copy. Highly recommended for larger public libraries and university libraries supporting a business curriculum.-Dale Farris, Groves, TX Copyright 2006 Reed Business Information.

"Manager of the Century" -- Fortune "Jack is the Tiger Woods of management. All CEOs want to emulate him. They won't be able to, but they'll come closer if they listen carefully to what he has to say" -- Warren Buffett, Chairman, Berkshire Hathaway "An American treasure, Jack Welch teaches us how a leader with keen intellect, guts, and honor can impart courage to people around him, weather unexpected storms, inspire confidence, and take an organization to greater and greater heights. His formula challenges all of us and any institution striving for excellence." -- Bernadine Healy, M.D., President and CEO, American Red Cross