"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."-- "Rocky Mountain News" (Denver)
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This is an excellent insight into the buying habits of customers - great tips for retailers that would assist in setting up or refining a store so that it works better. Things like traffic flow, positioning, the amount of signage and words needed to get the message across and so much more. The author has a consultancy on shopping habits and his services are used by some of the worlds biggest retailers, so lots of experience and evidence to back up his recommendations.
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