Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader - one who is confident in who they are and what they stand for and who truly inspires people to achieve extraordinary results. In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one's unique leadership assets while managing the inherent tensions at the heart of successful leadership. "Why Should Anyone Be Led By You?" will forever change how we view, develop and practice the art of leadership, wherever we live and work.

About the Author

Rob Goffee is Professor of Organizational Behavior at London Business School. Gareth Jones is Visiting Professor at INSEAD. He was formerly Director of Human Resources for the BBC.

Reviews

"the book gives a more nuanced view of this leadership trend than many inferred from the title or its message to "Be yourself." They point out precisely that good leaders need a chameleon's ability to adapt themselves to different situations, and to conform to the culture of their organization." -- "The Financial Times"