What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

About the Author

By Jeff Jarvis

Reviews

Media columnist (Guardian), blogger (buzzmachine.com), and journalism professor (CUNY) Jarvis reads his book about the influence and consequences of Google and other e-businesses' principles and practices with excitement and expression. While many of his observations are insightful (e.g., Google juice-the higher a search result ranks, the more juice it's got), others are naOve and ill-informed (e.g., Google Patents). The tracks are divided into chapters, and music signals the end of each disc. Chapter titles and playing times are printed on each CD, substituting for the extensive index found in the print edition. Recommended with reservations for those interested in creativity, innovation, and new business models. [Audio/video clips available through www.harpercollins.com; the HarperBusiness hc was described as "a well-indexed and thought-provoking survey," LJXpress 3/2/09; see Q&A with the author, LJ 2/1/09.-Ed.]-Gail Preslar, Eastman Chemical Co. Business Lib., Kingsport, TN Copyright 2009 Reed Business Information.

"[Jarvis's] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration."--Miami Herald