The pen may surrender to the mouse, but content is still king! - gain more hits, more responses, and more profit with this guide to Web Word Wizardry - Learn to make your web site readable, credible, and profitable with this straightforward, authoritative guide to writing and content organization - Great for either high-traffic corporate sites, or personal home pages - Written for beginners and Web experts alike - A superbly written, easy-to-follow essential guide to making your Web Work ADDITIONAL INFORMATION: Though the pen may have surrendered its mightiness to the mouse, clear, concise writing has never been more at a premium, both online and in print. Shocked by the lack of attention given to writing in the ever-growing number of books related to Web site design, author Rachel McAlpine decided to right the balance with Web Word Wizardry. When carefully edited and strategically placed, words will guarantee your web site is noticed - and visited - time and time again

About the Author

Rachel McAlpine is a writer, editor and trainer specializing in Web copywriting. Her 25 other books include novels, textbooks, plays, poetry and books on writing and writers.

Reviews

Potent advice for the World'--'s wannabe Webbies. --" Chicago Tribune. "