Consistently praised in earlier editions as the best volume on classic elements of web site design, "Web Style Guide", now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.The features new in this edition include: a full chapter devoted to Universal Usability; guidelines and techniques for creating universally usable designs; a full chapter on Information Architecture and how best to promote its robust development; information on Search Engine Optimization and the designs that improve it; techniques for using Cascading Style Sheets for layouts and typographic design; and, 185 illustrations, all in full colour.

About the Author

Patrick J. Lynch is director, Special Technology Projects, Office of the Director, Information Technology Services, Yale University. Sarah Horton is director of web strategy, design and infrastructure, Dartmouth College.

Reviews

"The book has practical relevance for those of us who write and edit Web content. . . . a cohesive overview of the challenges and constraints that Web designers face and an insider's knowledge of the architecture that makes Web pages go. . . ."--Stephanie Deming, "Science Editor"--Stephanie Deming "Science Editor "