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Home » Books » Business » Marketing » Advertising
The Want Makers
http://www.fishpond.co.nz/Books/Want-Makers-Eric-Clark/9780340500675
Lifting the Lid Off the World of the Advertising Industry (Coronet Books)
By
Eric Clark
| Rating: | | | Format: | Paperback, 608 pages, New edition Edition | | Other Information: | illustrations | | Published In: | United Kingdom, 01 August 1989 |
A study of the advertising industry based on four years of interviews in New York, Tokyo and London. It produces some disquieting revelations, and raises a number of worrying and important questions. The author is an investigative journalist, who has previously written four thrillers. |
| Publisher: | Coronet Books | | ISBN: | 0340500670 |
| EAN: | 9780340500675 |
| Age Range: |
15+ years |
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