Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has created an unprecedented opportunity for businesses to redefine how they communicate with customers. "Waiting for Your Cat to Bark?" provides businesses with a proven context for retooling in a rewired market.

About the Author

Both Bryan and Jeffrey are inventors of Persuasion Architecture and cofounders of Future Now, a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales. Lisa is a partner and Director of Content for Future Now.