About the Author

Rieva Lesonsky, a nationally recognized expert on small business, provides guidance, inspiration and advice to millions of entrepreneurs each month as senior vice president/editorial director of Entrepreneur magazine. She is also author of the business bestseller Start Your Own Business. Maria Anton-Conley, executive editor of Entrepreneur magazine, oversees Entrepreneur's Franchise 500(R) listing, the renowned annual listing of franchises on which this book is based, and Entrepreneur's FranchiseZone (www.entrepreneur.com/franchise), the world's most comprehensive franchise website.