In "True Professionalism, " trusted business expert David Maister argues that providing the best and most efficient services to clients involves a personal commitment to self-improvement and meeting the needs of others. This invaluable guide book of insights and strategies is written for all professionals and firm leaders who wish to adhere to ethical, professional procedures, and make money while doing it.

Reviews

Robert M. HellerKramer, Levin, Naftalis & FrankelDavid Maister is a walking oxymoron, a practical visionary whose thoughtful analysis of the professional service firm is must-reading for anyone trying to lead, manage or survive in one. If you need help getting your prima donnas to sing like a chorus, read this book -- better yet, ask them to.