The Transformation of Professional Services is an engaging look at how professional services have changed dramatically over the past few years. Once respected accountants, lawyers, planners and physicians are competing with do-it-yourself kits and an almost infinite amount of information online.

Table of Contents

Introduction: The Rise of the White Collar Hustler and Your Path to Practical Innovation. Chapter 1: Finding Your Way in a More Informal, Instant World. Chapter 2: Innovators Adapt, and You Should Too. Chapter 3: Recognize the Resiliency Revolution and Join it to Grow Your Practice. Chapter 4: Students Have Everything to Gain from the White Collar Hustle. Chapter 5: Know Your Clients and Patients Because They Expect You To. Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away. Chapter 7: It's a Small Street, So Befriend Your Neighbors. Chapter 8: Networking is Dead; Long Live Networking. Chapter 9: Proactive Professionals Pay Attention to Progress. Chapter 10: When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career. Chapter 11: Meet Your Clients and Patients Directly. Chapter 12: Mailing Lists, the Media, and Making Mistakes. Chapter 13: Forget Technology, Remember Others to Build True Relationships. Chapter 14: The Foundation for Follow-Up is Easy to Establish. Conclusion: Cultivating Community Resources. Acknowledgments. About the Author. Index.

About the Author

Ari Kaplan is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Mr. Kaplan is the author of a book on standing out and creating opportunity. He has appeared on CNN, been featured in a variety of newspapers nationwide, and has written more than two hundred articles for a wide range of national and international publications. Learn more at AriKaplanAdvisors.com and ReinventingProfessionals.com.