In this title, a leading philosopher of the internet explains how knowledge and expertise can still work - and even grow stronger - in an age when the internet has made topics simply Too Big to Know. Knowing used to be so straightforward. If we wanted to know something we looked it up, asked an expert, gathered the facts, weighted the possibilities, and honed in on the best answer ourselves. But, ironically, with the advent of the internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. Knowledge, it would appear, is in crisis. And yet, while its very foundations seem to be collapsing, human knowledge has grown in previously unimaginable ways, and in inconceivable directions, in the Internet age. We fact-check the news media more closely and publicly than ever before. Science is advancing at an unheard of pace thanks to new collaborative techniques and new ways to find patterns in vast amounts of data. Businesses are finding expertise in every corner of their organization, and across the broad swath of their stakeholders. We are in a crisis of knowledge at the same time that we are in an epochal exaltation of knowledge. In "Too Big to Know", Internet philosopher David Weinberger explains that, rather than a systemic collapse, the Internet era represents a fundamental change in the methods we have for understanding the world around us. Weinberger argues that our notions of expertise - what it is, how it works, and how it is cultivated - are out of date, rooted in our pre-networked culture and assumptions. For thousands of years, we've relied upon a reductionist process of filtering, winnowing, and otherwise reducing the complex world to something more manageable in order to understand it. Back then, an expert was someone who had mastered a particular, well-defined domain. Now, we live in an age when topics are blown apart and stitched together by momentary interests, diverse points of view, and connections ranging from the insightful to the perverse. Weinberger shows that, while the limits of our own paper-based tools have historically prevented us from achieving our full capacity of knowledge, we can now be as smart as our new medium allows - but we will be smart differently. For the new medium is a network, and that network changes our oldest, most basic strategy of knowing. Rather than knowing-by-reducing, we are now knowing-by-including. Indeed, knowledge now is best thought of not as the content of books or even of minds, but as the way the network works. Knowledge will never be the same - not for science, not for business, not for education, not for government, not for any of us. As Weinberger makes clear, to make sense of this new system of knowledge, we need - and smart companies are developing - networks that are themselves experts. Full of rich and sometimes surprising examples from history, politics, business, philosophy, and science, "Too Big to Know" describes how the very foundations of knowledge have been overturned, and what this revolution means for our future.

About the Author

David Weinberger is a Senior Researcher at Harvard University's Berkman Center for the Internet and Society and a member of its Fellowship Advisory Board. He was recently appointed to a prestigious Franklin Fellowship, working with the US State Department on creating networks of experts using social media. He is the author of several books including The Cluetrain Manifesto (with Rick Levine, Christopher Locke & Doc Searls), Small Pieces Loosely Joined and most recently Everything is Miscellaneous. His writing has also appeared in the Guardian, Wired,,USA Today, New York Times and The Boston Globe.

Reviews

Marc Benioff, chairman, CEO salesforce.com, bestselling author of "Behind the Cloud"
"Led by the Internet, knowledge is now social, mobile, and open. Weinberger shows how to unlock the benefits."

John Seely Brown, co-author of "The Social Life of Information" and "A New Culture of Learning" ""Too Big to Know" is a stunning and profound book on how our concept of knowledge is changing in the age of the Net. It honors the traditional social practices of knowing, where genres stay fixed, and provides a graceful way of understanding new strategies for knowing in today's rapidly evolving, networked world. I couldn't put this book down. It is a true tour-de-force written in a delightful way." Daniel H. Pink, author of "Drive" and "A Whole New Mind""With this insightful book, David Weinberger cements his status as one of the most important thinkers of the digital age. If you want to understand what it means to live in a world awash in information, "Too Big to Know" is the guide you've been looking for." Tony Burgess, Cofounder, CompanyCommand.com "David Weinberger's "Too Big to Know" is an inspiring read--especially for networked leaders who already believe that the knowledge to change the world is living and active, personal, and vastly interconnected. If, as David writes, "Knowledge is becoming inextricable from--literally unthinkable without--the network that enables it" our great task as leaders is to design networks for the greater good. David casts the vision and gives us excellent examples of what that looks like in action, even as he warns us of the pitfalls that await us." David S. Ferriero, Archivist of the United States""Too Big to Know" is a refreshing antidote to the doomsday literature of information overload. Acknowledging the important roles that smart mobs and wise crowds have played, David Weinberger focuses on solutions to the crisis in knowledge--translating information into new knowledge by exploiting the network. Based upon the premise that