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Tested Advertising Methods
http://www.fishpond.co.nz/Books/Tested-Advertising-Methods-John-Caples-Fred-E-Hahn/9780130957016
By
John Caples, Fred E. Hahn, Gordon E. White (Introduction by), David Ogilvy (Foreword by)
RRP $45.99 $19.13 Save $26.86 (58%)19.13
Free shipping NZ wide Ships within 24 hours from USA supplier | Rating: | | | Format: | Paperback, 320 pages, 5th Edition | | Other Information: | Ill. | | Release Date: | 17 July 1998 |
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. |
| Publisher: | Prentice Hall | | ISBN: | 0130957011 |
| EAN: | 9780130957016 | | Dimensions: | 22.73 x 15.29 x 2.13 centimeters (0.49 kg) |
| Age Range: |
15+ years |
| 
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