Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

Reviews

In this follow-up to Made To Stick (2007), also available from Books on Tape and Random Audio and read by actor Charles Kahlenberg, the Heath brothers (heathbrothers.-com) present a useful discussion of how to appeal to both the rational and emotional aspects of the human psyche in order to effect change successfully. Kahlenberg's deep-voiced, film trailer-like reading solidly supports this fresh and sensible material that is filled with numerous practical examples of how various business leaders as well as everyday folks have managed to impact change in their lives. For erudite listeners interested in change theory and for students of business and psychology. [Audio clip available through library.-booksontape.com.-Ed.]-Dale Farris, Groves, TX Copyright 2010 Reed Business Information.

"Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With "Switch" they have shaped a path that leads in a most promising direction."
"--The Wall Street Journal"
"'Your brain is not of one mind, '" say the brothers Heath, co-authors of the bestseller "Made to Stick." Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider..."Switch" is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administ