Streetcar Advertising in America
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About the Author

Woodson J. Savage, III has collected advertising signs and related items for over 40 years. His recent attraction to cardboard streetcar advertising signs was a result of their superb graphics and his fascination with the history associated with the creation and use of these cards as well as with the companies, products, and services offered. The restoration of these cards and the discovery that Barron Collier, a fellow Memphian born in 1873, became the Father of Streetcar Advertising in America only made his interest in this hobby more gratifying.

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"tells the remarkable story of Barron Collier, talks about the history of streetcar advertising, and also contains pages and pages of eye-catching examples of the best advertising of the day. The cover alone just gives you a hint of the colorful treasures on display inside... It's a fine book, and you'll enjoy it."-- "Memphis: The City Magazine"

"A fascinating book which provided and insight into the emergence of modern America in the early part of the 20th century, as much as anything else... Color reproduction in the book is to an excellent standard and quite rightly so because its the adverts themselves that tell their own story."-- "Coach & Bus Week."

"As a longtime trolley museum motorman, I have often observed the interest our passengers show in the vintage interior advertisements above the windows, the car cards. Now there's a book on the history of car cards that fills a gap in the literature. Woodson Savage has been collecting car cards and researching their history...After relating the history of car cards, the majority of the book is devoted to a colorful gallery of the cards themselves. The color and reproduction on coated paper are excellent. Most of them are national brands, many of which survive today. The galleries are divided into product types, with histories of these ad campaigns. Savage's personal collection can be viewed online at fineartamerica.com/artists/Woodson Savage. Savage has joined the Western Railway Museum, and is working with them to catalog and scan their 900-card collection....the book is well produced, fun to browse through and may deserve a place in your museum store."-- "The Magazine of ATRRM"

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