Strategic Planning for Nonprofit Organizations
A Practical Guide and Workbook
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|Format:||Paperback, 480 pages, 2nd Revised edition Edition|
|Other Information: ||Illustrations|
|Published In: ||United States, 03 May 2005|
Guidelines on adapting proven corporate marketing tools to the nonprofit sector For strategic planning to be effective in the nonprofit setting, a variety of issues must be considered, including the relationship between board and staff, limited resources, and more. Packed with real-world insights, planning tips, common misperceptions, pitfalls to avoid, and other useful pointers, this Second Edition and its companion CD-ROM make planning easy for nonprofit managers by providing a six-step approach to strategic planning, field-tested worksheets, and a real-life case study that takes readers through the entire process of successfully creating and implementing a strategic plan. Michael Allison (San Francisco, CA) is Director of CompassPoint Nonprofit Services Consulting and Research Group. Jude Kaye (San Francisco, CA) is Senior Staff Consultant for CompassPoint Nonprofit Services.
Table of Contents
What You Will Find in This Book. Introduction to the Second Edition. Acknowledgments. Chapter 1: Introduction to Strategic Planning. What Is Strategic Planning? Why Plan? What Strategic Planning Is Not. Keys to Ef fective Strategic Planning. Summary of Key Concepts. Different Types of Planning. The Strategic Planning Process. The Language of Strategic Planning in the Nonprof it Sector. How Much Time and Money Does It Take To Do Strategic Planning? Chapter 2: Phase 1: Get Ready. How Do We Get Started? Step 1.1: Identify the Reasons for Planning. Step 1.2: Set Up Your Planning Process for Success. Step 1.3: Develop a Plan for Gathering Information from Internal and External Stakeholders. Step 1.4: Design Your Strategic Planning Process to Meet Your Organizational Needs. Step 1.5: Write a Planning Workplan. Case Study: Worksheet 1. Case Study: Worksheet 2. Case Study: Worksheet 3. Case Study: Worksheet 4. Chapter 3: Phase 2: Articulate Mission, Vision, and Values. Why Do We Need a Mission Statement? Step 2.1: Write (or Reaffirm or Rewrite)Your Mission Statement. Step 2.2: Write Your Vision Statement. Step 2.3: Articulate the Fundamental Values that Guide Your Work. Case Study: Worksheet 5. Case Study: Worksheet 6. Case Study: Worksheet 7. Chapter 4: Phase 3: Assess Your Situation. Review History and Current Scope and Scale of Operations. Step 3.1: Prepare a History and Descriptive Profile of Operations. Step 3.2: Articulate Previous and Current Strategies. Overview of Information Gathering. Step 3.3: Gather Information from Internal Stakeholders. Step 3.4: Gather Information from External Stakeholders. Step 3.5: Gather Information from Documents and Other Sources. Step 3.6: Summarize Information into a Situation Assessment. Case Study: Worksheet 8. Case Study: Worksheet 9. Case Study: Worksheet 10. Case Study: Worksheet 11. Case Study: Worksheet 12. Chapter 5: Phase 4: Agree on Priorities. Overview of Phase 4. Step 4.1: Analyze Data, Review Progress to Date, and Update Workplan. Step 4.2: Use Business Planning: Tools for Assessing Your Program Portfolio. Step 4.3: Agree on Each Program's Future Growth Strategy and Develop Your Program Portfolio. Step 4.4: Confirm Your Future Core Strategies. Step 4.5: Agree on Administrative, Financial, and Governance Priorities. Case Study: Worksheet 13. Case Study: Worksheet 14. Case Study: Worksheet 15. Case Study: Worksheet 16. Chapter 6: Phase 5: Write the Strategic Plan. Step 5.1: Create Goals and Objectives. Step 5.2: Understand the Financial Implications of Your Decisions. Step 5.3: Write the Strategic Planning Document. Step 5.4: Adopt the Strategic Plan and Next Steps. Common Obstacles Encountered in Phase 5. Case Study: Worksheet 17. Case Study: Strategic Plan. Chapter 7: Phase 6: Implement the Strategic Plan. Step 6.1: Plan to Manage Change. Step 6.2: Develop a Detailed Annual Operation Plan. Sample (Annual) Operating Plan: Program Goal for an Economic Development Agency. Fund Development Goal for Museum (from Annual Operating Plan). Case Study: Worksheet 18. Chapter 8: Phase 7: Evaluate and Monitor the Strategic Plan. Step 7.1: Evaluate the Strategic Plan and the Strategic Planning Process. Step 7.2: Monitor the Strategic Plan and Update as Needed. Life After the Strategic Plan Is Done. Conclusion: A Word to Leaders. Case Study: Worksheet 19. Case Study: Worksheet 20. Appendix A: Blank Worksheets. Appendix B: Sample Workplans for Abbreviated, Moderate, and Extensive Planning Processes. Appendix C: Elements of an Effectively Managed Organization (EEMO2(t)): An Assessment of Your Organizational Capacity. Appendix D: Self-Assessment of Board of Directors. Appendix E: Sample Techniques Used in Client Needs Assessment and Program Evaluation. Appendix F: Conducting Focus Groups. Appendix G: Techniques and Tools for Managing Group Process: A Toolbox of Meeting Process Tools and Techniques. Appendix H: Tips on Using Task Forces. Appendix I: Templates for Strategic and Operational Plans. Appendix J: External Stakeholders: Process Recommendations and Suggested Questions. Appendix K: Selected References. Index
About the Author
MICHAEL ALLISON is an independent consultant and former Director of the Consulting and Research Group at CompassPoint Nonprofit Services, a consulting practice serving 300 non-profits annually. JUDE KAYE is a Senior Fellow with CompassPoint Nonprofit Services, a nationally respected consultant and trainer on strategic planning and organization development, and an executive coach. CompassPoint Nonprofit Services is the nation's leading consulting and training firm working exclusively with nonprofit organizations. Guided by its belief that nonprofits serve as the agents of democratic involvement, innovation, and positive social change, CompassPoint's programs support the growth of an effective nonprofit sector. CompassPoint is a center of learning for nonprofit staff and boards, an affordable consulting partner to the sector, and a research institution for innovation in nonprofit organizational effectiveness.
|Publisher: ||John Wiley & Sons Inc|
|Dimensions: ||23.0 x 16.0 x 3.0 centimetres (0.60 kg)|