Thinking Analysis Action
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|Format:||Paperback, 632 pages, 1st Revised edition Edition|
|Other Information: ||Illustrations, maps|
|Published In: ||Australia, 26 October 2007|
Bridging Strategy and Sustainability! The third edition of Hubbard'sStrategic Management specifically recognises and addresses the new strategic environment that organisations will face moving into the future. The text is written primarily for students studying under an Australian or New Zealand curriculum, whether locally or in Asian countries, but assumes an international perspective. The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed. Postgraduate students seeking a more conceptual understanding will also find this emphasis valuable, and those with managerial experience will appreciate the book's continued practical and usable orientation.
Table of Contents
Part 1 Business Strategy Ch 1: What is 'strategy'? Ch 2: Analysing business strategy: creating value Ch 3: Analysing the external environment Ch 4: Analysing the organisation's resources and capabilities Ch 5: Measuring strategic organisational performance Ch 6: Gap analysis and business-level strategic options Ch 7: Strategic decision making Ch 8: Dynamic competitive strategy Part 2 Corporate Strategy Ch 9: Corporate/multi-business strategy Ch 10: Acquisitions and alliances Ch 11: International strategy Part 3 Implementation Ch 12: Implementing strategy: capabilities, systems and structure Ch 13: Implementing strategy: leadership, people and culture Ch 14: Implementing strategy: change management Appendix: Preparing a strategic business plan Part 4 Cases in Strategic Management The Australian funeral industry Palliser Furniture Ltd: the China question Coopers Brewery Broad Air Conditioning and environmental protection Lend Lease Australia: the Green Building strategy Resina: managing operations in China Macquarie Bank National Australia Bank (2 cases) ING Insurance Asia-Pacific Orkla ASA: time to focus? SUPPLEMENTS: Instructor's Manual PowerPoint Slides Test Bank Companion Website (new)
|Publisher: ||Pearson Education Australia|
|Dimensions: ||25.0 x 20.0 x 2.0 centimeters (1.33 kg)|