Cut off a spider's head, and it dies; cut off a starfish's leg and it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organisations are like spiders, but now starfish organisations are changing the face of business and the world. What's the hidden power behind the success of Wikipedia and Skype? What does Ebay have in common with the women's rights movement? The authors have discovered some unexpected answers, gripping stories and a tapestry of unlikely connections.

Reviews

Brafman and Beckstrom, a pair of Stanford M.B.A.s who have applied their business know-how to promoting peace and economic development through decentralized networking, offer a breezy and entertaining look at how decentralization is changing many organizations. The title metaphor conveys the core concept: though a starfish and a spider have similar shapes, their internal structure is dramatically different-a decapitated spider inevitably dies, while a starfish can regenerate itself from a single amputated leg. In the same way, decentralized organizations, like the Internet, the Apache Indian tribe and Alcoholics Anonymous, are made up of many smaller units capable of operating, growing and multiplying independently of each other, making it very difficult for a rival force to control or defeat them. Despite familiar examples-eBay, Napster and the Toyota assembly line, for example-there are fresh insights, such as the authors' three techniques for combating a decentralized competitor (drive change in your competitors' ideology, force them to become centralized or decentralize yourself). The authors also analyze one of today's most worrisome "starfish" organizations-al-Qaeda-though that group undermines the authors' point that the power of leaderless groups helps to demonstrate the essential goodness and trustworthiness of human beings. (Oct. 5) Copyright 2006 Reed Business Information.

?One of those delightful business books that transcend the genre?
?"Boston Globe"

?"The Starfish and the Spider", like "Blink, The Tipping Point", and "The Wisdom of Crowds" before it, showed me a provocative new way to look at the world and at business. It's also fun to read!?
?Robin Wolaner, author of "Naked in the Boardroom"

?A must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.?
?J. David Martin, CEO of YPO International