Small Business Management http://www.fishpond.co.nz/Books/Small-Business-Management-William-L-Megginson-etc/9780256218930

An Entrepreneur's Guide to Success

By William L. Megginson, etc., M. Byrd, C. Scott

Table of Contents

The dynamic role of small business; why own or manage a small business; opportunities and challenges in small business; legal forms of ownership; how to become a small business owner; doing strategic and operational planning; growing opportunities in franchising; preparing and presenting the business plan; obtaining the right financing for your business; developing marketing strategies; marketing the product; global and other marketing activities; managing human resources and diversity in small firms; leading, communicating with, and motivating employees; maintaining good relationships with employees; locating and laying out operating facilities; purchasing, inventory, and quality control; planning for profits; budgeting and controlling operations; taxes, estate planning, and record keeping; using computer technology and management information systems; risk, management, insurance, and crime prevention; business-government relations and business ethics; planning for the future.