Small Business Management
An Entrepreneur's Guide to Success
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|Format:||Paperback, 576 pages, 2nd Revised edition Edition|
|Published In: ||United States, 01 October 1996|
A concise small business management text that contains a business plan workbook, a practical perspective and effective pedagogy. The major pedagogical features include behaviour learning objectives, open vignettes, margin definitions and application boxes.
Table of Contents
The dynamic role of small business; why own or manage a small business; opportunities and challenges in small business; legal forms of ownership; how to become a small business owner; doing strategic and operational planning; growing opportunities in franchising; preparing and presenting the business plan; obtaining the right financing for your business; developing marketing strategies; marketing the product; global and other marketing activities; managing human resources and diversity in small firms; leading, communicating with, and motivating employees; maintaining good relationships with employees; locating and laying out operating facilities; purchasing, inventory, and quality control; planning for profits; budgeting and controlling operations; taxes, estate planning, and record keeping; using computer technology and management information systems; risk, management, insurance, and crime prevention; business-government relations and business ethics; planning for the future.
|Publisher: ||Irwin Professional Publishing|
|Dimensions: ||25.0 x 20.0 centimeters (1.21 kg)|