In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.
Table of Contents
1. It All Starts With a Sense of Urgency 2. Contentment, Fear, and Anger: Pervasive yet Unseen 3. Increasing Urgency: A Strategy that Works 4. Tactic One: Bring the Outside In 5. Tactic Two: Use a Crisis 6. Tactic Three: Act Urgent Every Day 7. Tactic Four: Deal with "NoNo" 8. Keep Urgency Up 9. The Future: Start Today
About the Author
John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world's foremost authority on leadership and change.
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