Secrets of Power Negotiating has been completely revised and updated to reflect the changing dynamics of business today. Readers learn how to win negotiations and leave the other person feeling like he or she has actually won. It covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognise unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating skills. Power Negotiation can be applied to any situation: * Business owner will learn how to dramatically improve profits. * Managers will learn how to become dynamic leaders. * Parents will discover how to shape their child's future * Salespeople will learn how to build and protect their bottom line * All readers will find how to develop power and control over their ability to get what they want - in all areas of their lives.

About the Author

Roger Dawson is one of the USA's top experts on the art of negotiating. As a full-time speaker for the last 18 years, he has trained executives, managers and salespeople throughout the U.S., Canada, and Australia.