A clear explanation about what website visitors do and don't want, and how to create a site that really works hard to attract, engage and keep people returning to it, and raving about it to their friends. Addressing the issues of planning, copywriting and specific content, David Kelly uses his expertise as CEO of one of New Zealand's top website development companies to unravel the mysteries of this complex subject. Not too basic for professionals in the business, neither is this book too technical for anyone new to the world of web management and design, including most managers and business owners.
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A clear explanation about what website visitors do and don't want, and how to create a site that really works hard to attract, engage and keep people returning to it, and raving about it to their friends. David Kelly uses his expertise as CEO of one of New Zealand's top website development companies to unravel the mysteries of this complex subject. Not too basic for professionals in the business, neither is this book too technical for anyone new to the world of web management and design, including most managers and business owners.
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