How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.

Table of Contents

Preface; Rural revival?; Leaving the city; Country week; Strategies: 'in it to win it'; A place on the map?; Going to the show; Taking to the country; The good resident; Living the dream? A retrospective; Bibliography; Index.

About the Author

John Connell is Professor at the School of Geosciences, The University of Sydney, Australia and Phil McManus is Associate Professor at the School of Geosciences, The University of Sydney, Australia.