Preface ix
Acknowledgments xv
Introduction Dodge’s La Femme: Women and Cars 1
Chapter 1 The Firebird: A Childhood Dream 7
Chapter 2 The Red Chevette: Driving Lessons 15
Chapter 3 The Fiero: Trial by Fire 25
Chapter 4 Chevy Blazer: Groundbreaking Laws 35
Chapter 5 Chevy Malibu: Expanding Vistas 43
Chapter 6 Buick Skylark: A View from the Top 51
Chapter 7 Oldsmobile Intrigue: Hearts and Minds 63
Chapter 8 Buick LeSabre: Fixing Hamtramck 71
Chapter 9 Chevy Avalanche: The Road to Ruin 81
Chapter 10 The Volt: Shocked into Action 87
Chapter 11 Chevy Cruze: “No More Crappy Cars” 97
Chapter 12 Chevy Cobalt: End of the Honeymoon 107
Chapter 13 Cadillac Escalade: Climbing Back 121
Chapter 14 Buick Encore: Finding the Next Mary Barra 135
Afterword 145
Appendix: Barra Biography 149
Bibliography 151
About the Author 153
Index 155
LAURA COLBY is a reporter at large for Bloomberg News in New York, covering women in the global economy and education. Prior to 2013, she was the managing editor of Bloomberg Markets, the monthly global finance magazine. Laura has also worked for The Wall Street Journal, Fortune, and the International Herald Tribune.
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