Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.

Table of Contents

PART ONE - Preperation 1. Introduction to research: what, why and who? 2. Approaches to leisure, sport and tourism research 3. Starting out - research plans and proposals 4. Research ethics 5. The range of research methods 6. Reviewing the literature PART TWO - Data Collection 7. Secondary data sources 8. Observation 9. Qualitative data collection 10. Questionnaires - surveys, design and coding 11. Experimental methods 12. The Case Study method 13. Sampling PART THREE - Data Analysis 14. Analysing secondary data 15. Analysing qualitative data 16. Survey analysis 17. Statistical analysis PART FOUR - Communicating Results 18. Preparing a research report