About the Author

Steve Tobak is management consultant, executive coach, columnist, and former senior executive of the high-tech industry. As managing partner of Silicon Valley-based Invisor Consulting, he's been a trusted strategic advisor to executives and business leaders for more than a decade.

Reviews

Steve Tobak's book gets it right about leadership and all of its challenges. Definitely worth reading. --MARK V. HURD, CEO of Oracle Anyone interested in running a company--high-tech or otherwise--needs to read this book. It provides new insights that clearly spell out what it takes to be successful in a competitive world. --PHILIPPE KAHN, CEO of Fullpower Technologies, Creator of the camera phone Real insight and clear thinking from Steve--a highly successful business executive, entrepreneur and damn good writer who knows of what he speaks. This is an extraordinary read that no aspiring entrepreneur or business leader should do without. --JIM McCANN, Founder and CEO of 1-800-FLOWERS.COM While covering a wide range of topics on entrepreneurism, business building and leadership, Steve will consistently have you challenging your own core beliefs on what it takes to become a successful business leader. --DOUG MACK, CEO of Fanatics, former CEO of One Kings Lane Steve's incisive analysis of today's "wantrepreneur" craze is a refreshingly honest, well-informed read. This book is spot-on for today's entrepreneurial climate of amateurs, pretenders, and a troubling dearth of real leaders. --RICK MYERS, Founder and CEO of Talent Zoo

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