|Format:||Paperback / softback, 645 pages, 4th New edition Edition|
|Published In: ||AUS, 20 August 2008|
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces in its efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
|Publisher: ||Pearson Education Australia (TAFE)|