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This book covers every facet for the wedding or portrait photographer looking to give a boost to their marketing strategy and work out where the strengths and weaknesses are in their business. It does seem a bit more portrait-skewed but there is still a lot of useful stuff for the wedding guys including lots of case studies from successful photographers around the world.
The writing is very passionate, positive and encouraging, and Mitche constantly challenges you to think hard about your business. I love the examples of real-life marketing pieces because they are modern and relevant and don't look stuffy or dated.
I finished this book and my head was swimming with ideas; it gave me the kick up the bum I needed. Definitely recommended.
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