Portfolio Management for New Products http://www.fishpond.co.nz/Books/Portfolio-Management-for-New-Products-Robert-Gravlin-Cooper-Elko-J-Kleinschmidt/9780201328141

By Robert Gravlin Cooper, Elko J Kleinschmidt, Scott J Edgett

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Format:

Hardback, 230 pages

Other Information:

illustrations

Published In:

United States, 25 March 1998

In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.

Publisher:	Addison Wesley Publishing Company
ISBN:	0201328143
EAN:	9780201328141
Dimensions:	24.0 x 16.0 x 2.0 centimeters (0.50 kg)
Age Range:	15+ years

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