|Format:||Hardback, 230 pages|
|Other Information: ||illustrations|
|Published In: ||United States, 25 March 1998|
In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
|Publisher: ||Addison Wesley Publishing Company|
|Dimensions: ||24.0 x 16.0 x 2.0 centimeters (0.50 kg)|