Contents:
1. Platforms, Markets and Innovation: An Introduction Annabelle
Gawer
PART I: PLATFORMS: OVERVIEW
2. The Architecture of Platforms: A Unified View Carliss Y. Baldwin
and C. Jason Woodard
3. Platform Dynamics and Strategies: From Products to Services
Annabelle Gawer
4. The Role of Services in Platform Markets Fernando F. Suarez and
Michael A. Cusumano
5. How Catalysts Ignite: The Economics of Platform-Based Start-Ups
David S. Evans
PART II: PLATFORMS: OPEN, CLOSED AND GOVERNANCE ISSUES
6. Opening Platforms: How, When and Why? Thomas R. Eisenmann,
Geoffrey Parker and Marshall Van Alstyne
7. Platform Rules: Multi-Sided Platforms as Regulators Kevin J.
Boudreau and Andrei Hagiu
8. Protecting or Diffusing a Technology Platform: Tradeoffs in
Appropriability, Network Externalities, and Architectural Control
Melissa A. Schilling
9. Open Platform Development and the Commercial Internet Shane
Greenstein
PART III: PLATFORMS: MANAGEMENT, DESIGN AND KNOWLEDGE ISSUES
10. Outsourcing of Tasks and Outsourcing of Assets: Evidence from
Automotive Supplier Parks in Brazil Mari Sako
11. Platforms for the Design of Platforms: Collaborating in the
Unknown
Pascal Le Masson, Benoit Weil and Armand Hatchuel
12. Design Rules for Platform Leaders Stefano Brusoni and Andrea
Prencipe
13. Detecting Errors Early: Management of Problem Solving in
Product Platform Projects Ramsin Yakob and Fredrik Tell
14. The Effect of Technological Platforms on the International
Division of Labor: A Case Study of Intel’s Platform Business in the
PC Industry Hirofumi Tatsumoto, Koichi Ogawa and Takahiro
Fujimoto
Index
Edited by Annabelle Gawer, University of Surrey, UK
'In her pioneering book Platform Leadership (with Michael
Cusumano), Gawer gave us the strategy of building coalitions of
customers, suppliers, and complementors. Now, she brings together a
number of the leading researchers in the area of platform strategy
to give us a book that will be a key reference for both
practitioners and academics.'
*Adam Brandenburger, New York University, US*
'Annabelle Gawer's collected volume of research shows that a
vibrant community of scholars has arisen around platforms and
innovation. Each of the chapters is first rate, with top
researchers offering some of their latest work. This will be an
indispensable book for students of innovation and technology
management everywhere.'
*Henry Chesbrough, University of California, Berkeley, US*
'Annabelle Gawer's Platforms, Markets and Innovation is the first
serious exploration of the critical but subtle role that platforms
play in business, society and our personal lives. As digital
technologies penetrate every nook and cranny of the world around
us, we rely on platforms to both help us use the new technologies,
as well as to organize new markets of innovation that add
applications on top of the platforms and make them far more
valuable. Dr Gawer's excellent book is designed to help us
understand the mysterious nature of platforms. It brings together
the insights of twenty-four experts around the world who
contributed to the fourteen chapters of the book. Dr Gawer's book
is invaluable to anyone trying to understand the nuanced nature of
platforms, and their implications for the evolution of innovation
in the 21st century.'
*Irving Wladawsky-Berger, IBM Academy of Technology, US*
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