This is a comprehensive and practical guide to marketing & self-promotion for photographers. Condensing theory into practical, easy-to-follow instruction, this indispensable volume explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Fully revised and updated "The Photographer's Guide" looks at the best marketing and promotional practices, including e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus in-depth case studies of 25 top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. It also covers promotional pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business.

About the Author

Maria Piscopo has been a photographer's representative for more than twenty years. She has consulted, lectured, and written extensively about the business of selling photography.